How We Helped Srishti Tours & Travels Solve Their Lead Generation Puzzle
Client: Srishti Tours & Travels
Industry: Tours & Travels Agency
Services: Meta Ads, Lead Generation
The Challenge
Srishti Tours & Travels came to us looking for one thing — more leads. As a tours and travel agency, their business depends on consistently filling seats for their tour packages, and they needed a reliable way to reach genuinely interested travelers instead of relying only on referrals and word of mouth.
What We Did
We started with the basics done right — competitor research and audience research, so we understood exactly who books tour packages in this space and what makes them choose one agency over another.
From there, we set up their Meta campaign structure, built out the ad creatives, and launched a Meta Lead Generation campaign designed to capture direct inquiries through Facebook and Instagram.
Fast Results, Then an Unexpected Problem
The response was almost immediate. Leads started coming in from day one, and the quality was strong enough that one of their tour packages — the Puri Tour — sold out completely.
A month later, we set up a new campaign for a different tour package, expecting similar momentum. Instead, we hit a wall: no reach, no impressions. The campaign simply wasn’t delivering, which meant zero leads were coming through despite everything being set up correctly on the surface.
We spent the next 10-15 days digging into the issue — testing, adjusting, and troubleshooting the campaign setup. Once we identified and fixed the root cause, the turnaround was immediate. The very next day, leads started flowing in again, and this time at a scale we hadn’t seen before: 40-50 leads a day, on a modest daily budget of under ₹500.
Along with the volume, cost per result also dropped significantly, making this one of the most efficient lead generation setups we’ve run for a travel client.
Recent Performance (July 13–20, 2026)
Here’s a snapshot of a recent 7-day stretch:
At an average cost of under ₹8 per lead, this campaign is delivering results well above typical industry benchmarks for the travel and tourism space.
The Outcome
Srishti Tours & Travels now has a lead generation system that works — one that filled up an entire tour package early on, recovered fast when a technical issue threatened momentum, and is now consistently bringing in high volumes of leads on a modest daily budget.
This case highlights something important about performance marketing: even when a campaign runs into unexpected issues, the right troubleshooting and persistence can turn things around fast — and often lead to even better results than before.
Our work with Srishti Tours & Travels continues, with more campaigns planned to scale their lead flow further.